Today’s audiences want more than a seat in the room—they want emotionally resonant, fan-driven experiences. On the latest podcast episode of Event Experience by Bizzabo, our very own Sr. Director of Client Strategy and Marketing, David Grass, sits down with host Rachel Moore—longtime event expert and engaging storyteller—to explore how to turn passive attendees into engaged ones.
Backed by insights from our 2025 Pop Culture Data Study, David shares what’s changing in the world of live experiences—and what event pros need to do to engage audiences.
From shifting audience mindsets (bye FOMO, hello JOMO) to the power of invisible tech, this episode is packed with sharp strategies and actionable advice for brands looking to elevate their event game.
