What do Swifties, tech summits, and Disneyland have in common? They’re all shaping the expectations of today’s attendees. We surveyed culture-seeking adults across generations to uncover what makes an event truly memorable, and what brands might be getting wrong about the future of events.
This report gets to the heart of what today’s attendees actually want. Learn what’s driving attendance, how tech and AI are shaping expectations, and why curated experiences are outperforming hyper-personalized ones.
Explore the findings to build smarter, more sought-after experiences.
Fill out the form below to receive the full study
