In this five-minute segment, Wilson Dow’s Director, Creative Services, Justin Jurek chats with Tim Aumiller, Head of Artistic Direction at Blue Man Productions about the evolution of audience appetites, creating disruptions that challenge expectations, and cultivating super-fans through a shared experience. Since 1987, Blue Man Group has been creating moments on a global scale that challenge norms and entice audiences through their mix of art, music, and social commentary. Listen to the conversation to learn how companies can embrace the unexpected through a theatrical lens and create moments that truly inspire and engage individuals.